Success is Static and Relative
Success is completion of a planned journey, of reaching a milestone, of completing a course, of winning a race, of reaching a specified goal, of overcoming sickness, of surviving against all odds, of being successfully revived from drowning or a heart attack. So we see clearly that success is definitive, relative and static, that is, it comes to an end. It must then begin all over again in whatever pursuit you want the resulting success. This would be for example, each financial year. Success is only a means to an end. It is not an end in itself! Why?
Success is a perception of our imagination and a persuasion of ideological goal achievements. It can be “fulfilling a dream”, a “passion for something you enjoy”, “finishing the reading of a big book”, “robbing a bank”, “minimising your taxes”, etc. Success is a word used to describe an accomplishment. It simply means you’ve completed something. Nothing more! Nothing less!
It is also a word used for deception, praise, endorsement and the embellishment of self, vocation or profession, and deed. So-n-so is “highly successful”. Became, “So-n-so’s death was highly successful”. All deaths are successful, aren’t they? But not all births! Businesses that fail do so successfully – all of them. But not all start-up successes are successful. Many business men have had “highly successful bankruptcies”, successfully starting over in business again and again! Viva la success!
The word “Success” is a modern day junk word in our western business world. It is time to ignore it and get coached in real business means that matter.